Privacy policy
Privacy Policy
Last updated: June 4, 2026
This Privacy Policy describes how Ruiyu (“Ruiyu,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit, use, or make a purchase from shopruiyu.com.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect personal information from you when you visit our website, place an order, contact us, subscribe to emails, or interact with our store.
The information we may collect includes:
- Name
- Email address
- Shipping address
- Billing address
- Phone number, when provided
- Order details
- Payment information, processed securely through our payment providers
- Account information, if you create an account
- Customer service messages
- Device information, browser type, IP address, pages viewed, and website activity
- Cart and checkout information
Payment Information
Payments are processed through Shopify Payments, PayPal, or other payment providers available at checkout.
Ruiyu does not store full credit card numbers or complete payment credentials on our own servers.
How We Use Your Information
We use your personal information to:
- Process and fulfill orders
- Confirm payment and prevent fraud
- Ship orders to the address provided at checkout
- Contact you about your order
- Provide customer support
- Manage returns, refunds, and exchanges
- Improve our website and customer experience
- Send marketing emails if you have subscribed or consented
- Comply with legal, tax, accounting, and security obligations
Sharing Your Information
We may share your information with trusted service providers who help us operate our store, including:
- Shopify and related store services
- Payment processors such as PayPal
- Shipping and fulfillment providers
- Email and customer support tools
- Analytics and advertising tools when used
- Legal, tax, or compliance service providers when necessary
We do not sell your personal information to advertisers.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to support website functionality, remember your preferences, analyze traffic, improve performance, and support marketing or advertising when enabled.
You can manage or disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.
Email Marketing
If you subscribe to Ruiyu emails, we may send you updates about products, stories, offers, or store news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at support@shopruiyu.com.
Data Retention
We keep personal information only as long as necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, legal compliance, tax records, and business operations.
Your Rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information.
You may also have the right to object to certain processing or request a copy of your personal information.
To make a privacy request, contact us at support@shopruiyu.com.
Security
We take reasonable steps to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us at support@shopruiyu.com.
International Processing
Your information may be processed in countries other than where you live, including locations where Shopify, payment providers, shipping providers, or other service providers operate.
Third-Party Links
Our website may contain links to third-party websites or services. Ruiyu is not responsible for the privacy practices, content, or policies of third-party websites.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last updated” date.
Contact
If you have questions about this Privacy Policy or would like to make a privacy request, please contact us by email at: